field notes
Hello, Utrecht
This is where I will document the build of Table42 in the open — the good weeks, the slow ones, and everything I learn along the way.
The idea is simple: the most connected generation in history has somehow become the loneliest. We have a hundred apps to broadcast to strangers and almost none to actually meet them. Table42 is my attempt at the opposite — fewer connections, more presence.
We start in Utrecht, because the brand only works if it is hyper-local first. One pizza, one coffee, one new friend at a time.